DreamHack is co-working with everything from smaller organisations to big multi-national corporates in bringing amazing festivals and events across the globe. Here’s a list of all our fantastic partners for DreamHack Austin, including information about their businesses and operations.

Monster Energy

Based in Corona, California, Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether motocross, off-road, NASCAR, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans.

Hyper X

Over 15 years ago HyperX was born from Kingston Technology (the world’s largest independent memory manufacturer) to provide gamers, PC tuners, and power users with high-performance components. Its mission: to provide high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads to the gaming community and beyond. Now the award-winning HyperX brand has carved its name atop the leaderboard by consistently making products that deliver superior comfort, aesthetics, performance, and reliability. State-of-the-art HyperX products are the choice of pro gamers, tech enthusiasts, and overclockers worldwide because they’re built with best-in-class components achieving the most stringent product certifications. Become a member of the global #HyperXFamily at, and learn how HyperX products can boost performance for both your PC and console at, because whether you’re an esports pro, hardcore, or casual player, we embrace gaming enthusiasts everywhere and we’re dedicated to one simple proposition – We’re all gamers.

Astro Gaming

ASTRO Gaming creates premium video gaming equipment and lifestyle products for professional gamers, content creators, streamers and enthusiasts. ASTRO Gaming was spun-off from design powerhouse ASTRO Studios, known in the gaming world for designing the Xbox 360®, along with Alienware™ and HP® Gaming PCs. ASTRO Gaming produces a line of gamer-centric “tech-life” products centered around the critically acclaimed ASTRO A40 Audio System.

BenQ /Zowie

Introduced in late 2008, ZOWIE is a brand dedicated to the development of the best competitive gaming gears available that compliment eSports athletes’ combating performance. From 2015 on, ZOWIE brand was acquired by BenQ Corp to represent the company’s esport product line that delivers truly competitive experience and enjoyment.

Oculus Rift

The Oculus Rift is a virtual reality headset developed and manufactured by Facebook division Oculus VR that makes it possible to experience anything, anywhere, with anyone. With the power of sheer imagination, Oculus Rift can provide you with the most immersive VR experiences and environments available, from games and movies, to exotic worlds and beyond.


For years since its establishment, ASUS aimed to put an ever-greater emphasis on PC gaming. This process resulted in the 2006 founding of the Republic of Gamers brand (ROG), formed for the sole purpose of delivering the most innovative hardcore hardware for truly dedicated gamers. Worldwide media have recognized ROG as a leader in PC gaming and overclocking performance, with many of their products winning awards and gaining very positive feedback from hardware pros.


AZIO Corp. is a manufacturer dedicated to providing innovative tech gear to make everyday life more engaging and fun. Thet believe that design has the power to alter not only perceptions, but also emotions. Through superior design, they are driven to provide a better experience for people of all ages from all walks of life, no matter what your hobby, profession, or need may be.

In My Parents Basement

In My Parents Basement is the geek’s favorite pop culture superstore. For almost ten years they have offered thousands of geek tees, toys, and collectibles. offers endless product selection for anyone living the geek lifestyle.

Pat’s Games

Pat’s Games is a dedicated store for Magic the Gathering and Pokémon. They have 98% of all single cards in stock and sell most in print sealed product below suggested retail. Pat’s Games also have a knowledgeable staff who can you help build any kind of deck.

Savage: The Shard of Gosen

Savage: The Shard of Gosen is a 2D action/platformer indie game being developed by Planet Tobor, a one man development studio based in Austin, Texas. Matt Fitzgerald, the solo developer, is working to bring the sword-and-sorcery themed adventure game (and passion project!) to Steam and Windows PC later this year.


AORUS, a premium gaming brand powered by GIGABYTE, delivers a full spectrum of gaming products ranging from gaming laptops, motherboards, graphics cards, mechanical gaming keyboards, to many other gaming hardware and gears, offering the most extreme gaming experiences for enthusiasts worldwide!

Antlion Audio

Antlion Audio was founded on the basis of delivering stellar voice communication capabilities to your favorite headphones. From the southern reaches of Australia to the Nordic countries, they are making friends and serving customers the only way they know how – with a commitment to great user experience.

Bud Light

Bud Light is back for their second year as a proud partner of DreamHack Austin. With the success of the Bud Light lounge last year, they return to the same location, situated directly in front of the DreamHack ASTRO Open CS:GO stage. The premier space is ideal for friends to cheer on their favorite teams with a cold Bud Light in hand. For 2017, Bud Light introduces the Bud Light Happy Hour. Taking place from 4 PM – 5 PM every day in the Bud Light Lounge. Friends will come together for a free beer and some DreamHack specific giveaways. Follow Bud Light esports on Twitter @BudLightEsports.

Cybertron PC

Founded in 1997 and homegrown in the USA, CybertronPC delivers the best in custom computers for all gaming, home and office PC users.
CybertronPC’s CLX line of custom high-end gaming systems are designed for enthusiasts, eSport athletes, streamers, and content creators
looking for quality, performance and personalization.

Meta Threads

Meta Threads is the global leader in lifestyle gaming apparel. Their products are proudly manufactured in the USA at the Meta Threads headquarters located in Los Angeles, California.

Cougar Gaming

Cougar Gaming won’t stop until their products become the new standard for gaming gear, never forgetting that they do real gear for real gamers.

Controller Chaos

Controller Chaos is the leading online retailer of custom controllers for Xbox One, PS4, PC, & Gamecube. They specialize in high quality custom painted controllers that bring your personal touch and style to life!

Gaming Generations

Since 2006 Gaming Generations, Inc. Inc has grown from a single independent storefront into one of gamings finest grassroots corporations. Having exponentially expanded, 2017 sees Gaming Generations offering 6 unique storefronts, a thriving eCommerce department, expansive technology repair centers, and an international event equipment, merchandise and logistics division. While expanding Gaming Generations continues to strive for a perfect blend of unique products, dependable customer service, and personalized experiences. Whether you are looking for unique gaming products or a partner to help take your event to new heights, come discover how Gaming Generations can bring your dreams to reality.


CPU is a monthly magazine devoted to PC products and technologies, with content designed and produced by and for high-end computing enthusiasts. It provides new product information, how-to pieces, Q&A pieces with industry leaders, and more, all with the express purpose of giving those who build, buy, upgrade, modify, repair, and otherwise interact with PCs the information they need to make informed buying choices, and to help them get the most from the products they choose.

In Win

In Win Development Inc., a manufacturer of computer chassis, server chassis, power supplies, case fans and storage devices, is the leading provider of enclosure solutions to system integrators worldwide. Founded in 1985, In Win sets the standard for quality and innovative products with an emphasis for design, all while adhering to all safety regulations. Their slogan “Contemporary and Innovative” serves as the foundation of their product development.

Uplift Desk

UPLIFT Desk provides the healthiest and most productive office solutions, including height adjustable desks, standing desk converters, ergonomic chairs, and desk accessories. You can customize your desk and options on our websiteor by calling their team of ergonomic experts. UPLIFT are locally owned and operated in Austin, Texas, and ship anywhere in the continental U.S. for free! Work better. Live healthier.


GameWisp’s mission is to provide livestreamers and other content creators with the tools to build strong, stable careers and businesses. They do this through a platform that empowers livestreamers to offer monthly subscriptions to fans and makes it easy to manage and deliver subscription rewards.


IBM attracts and retains some of the worlds most talented people to help solve problems and provide an edge for businesses. Explore everything you need to solve real problems at


Evodesk is the leader in the standing desk industry, elevating your expectations. Evodesk is sustainably designed along with being stunningly crafted. Get the number one gaming desk that allows you to adjust height and come join the standing desk evolution with Evodesk.

FrozenQ PC

FrozenQ PC Tech, based out of New Hampshire, is a boutique manufacturer specializing in unique water cooling solutions tailored towards custom modded computers. Additionally FrozenQ acts as a full service mod shop, offering everything from full custom PCs to small panel modifications. A recent addition to their lineup has been their ProMat’s, their lineup of gaming mouse pads designed by gamers for gamers with proceeds benefiting our annual Extra Life charity campaign. Look for these available on the floor at DreamHack events in 2017!

Dial Up Games & Toys

At Dial Up Games retro is their thing! They specialize in retro video games and consoles and pride themselves in offering the best, cleanest, and broadest, selection around!

Game Over Videogames

GAME OVER VIDEOGAMES is an independent chain of classic & used videogame stores with each location fully loaded with more than 10,000 games, systems and accessories per store for Atari 2600, Intellivision, NES, SNES, Genesis, Dreamcast, Playstation, Saturn, 3DO, Turbografx-16 and many more! Each store is like a living museum of retro video game equipment, culture, and fans of all ages. Plus, each store has a huge selection of video game related items as well such as books, tshirts, keychains, candy, stickers, etc. Get cash or store credit for all trade ins, and you can buy, sell, and trade ALL of your favorite classic video games at Game Over Videogames.

PLAYlive Nation

PLAYlive Nation are a premium social gaming lounge focused on uniting like-minded players of all ages and to creating strong community-based relationships. Whether you have just a few minutes to play or you have the entire day, their environment and local players will be a great source of entertainment no matter how long you have to play.

Gaming Outfitters

All their lives the members of the Gaming Outfitters team have been fans. Fans of games. Fans of comics. Fans of every nerdy, geeky, awesome thing under the sun. And they know they aren’t alone. That’s why every day we strive to bring you the best pop culture merchandise there is to be found. So come take a look around and find something that lets you show everyone what you love.

Mystic Revolution

Mystic Revolution started as a webcomic about roleplaying games, and has since branched into a celebration of geek culture via apparel, art, and other uniquely designed products.


Houston based creatives transmogrifying Smash Bros. to street wear. Specializing in apparel, prints, stickers, and more! Follow them @spifspace on Instagram & Twitter.